Sustainability

Impact & Sustainability at Stray Willow

At Stray Willow, sustainability is not a marketing angle — it’s a responsibility we take seriously. As a small, Australian-owned brand, we know that every choice we make — from ingredients to packaging — carries an impact. That’s why we focus on real, measurable actions over vague promises.

People & Planet at the Heart

We’re committed to creating products that honour both people and the planet. This means working closely with local suppliers where possible, choosing natural ingredients, and continuously reviewing our practices.

Our commitment also extends to how we treat people — ensuring safe, fair working conditions for our team and respecting the communities we serve and source from.

Packaging with Purpose

We don’t believe beautiful products should come at the cost of the environment. Our packaging choices prioritise:

• Reusability or recyclability

• Minimal plastic, with a preference for recyclable glass and aluminium, or compostable cellulose materials

• Low-waste formats (like powders and oils)

We’re actively working to reduce unnecessary packaging and are exploring closed-loop or refill options as our business grows.

Thoughtful Ingredients

Our products are made with natural ingredients selected for their efficacy and environmental footprint. We avoid synthetics wherever possible, and when they are necessary (for safety or stability), we ensure they fall within the EWG's 1–2 safety rating.

Many of our raw materials are certified organic or sourced from trusted Australian growers.

Climate Responsibility

We are not a carbon-neutral business but we are actively working to reduce our emissions. This includes:

• Sourcing ingredients closer to home where possible

• Choosing lower-emission delivery options

• Partnering with logistics providers who offer carbon offsetting

• Limiting waste in production and fulfillment

We know true sustainability is a journey, and we’re committed to progress.

Transparency Matters

We’re not perfect, and we don’t claim to be. But we’re transparent about where we’re at — and we’re always working to do better.

If you have questions, feedback, or ideas for us, we’d love to hear them. Email us at hello@straywillow.com.au — your voice helps shape what we do next.